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About Us

The mission of the Alice Echo-News Journal team is to be a vital and trusted source of information in our communities.
While we will strive for profits that will keep our company strong, our focus will always be to do what is right for the communities and the people we serve.
We will hire competent people, who in turn will perform quality work, thus providing products that will earn the respect of our customers and our peers.
Our team members will be integral pieces of our community, helping to build a strong foundation on which we will build our business.
We will take advantage of technology whenever possible in an effort to always be on the cutting edge of development, investing resources in providing the tools necessary for our team members to become the very best they can be.
We will be fair, unbiased and ethical as we produce news stories, never allowing outside influences to improperly determine the outcome of a story.
Our opinion pieces will be tough on issues, not personalities, and we will never shy away from taking a stand when needed regardless of potential threats to our business and/or our persons. We have a responsibility to do so and it is not a responsibility taken lightly. Our readers deserve no less.