Job Board Submissions Title:
Marketing Communications Writer

Post Date
4/27/2023

Expiration Date
7/26/2023

Details:
Category 1 Full-time - Salary Range $50,000 - $60,000

Position Overview

Do you believe in the power of the written word? We do! We are looking for a strong and flexible team member to write for a variety of internal and external purposes, ensuring a consistent brand and voice. This self‐motivated and talented person will work to implement communication supporting the Garden’s strategic plan and supervise projects to guarantee all content is publication-ready.

Each day, the natural world, the work of our colleagues, and the community inspire us. The Marketing Communications Writer will help share these stories, producing compelling and creative content that engages internal and external audiences and helps build brand recognition and support. We are committed to elevating voices and stories from diverse backgrounds and experiences in order to represent the diverse community we serve. We encourage members of the BIPOC community to apply.

What We Offer

The community-oriented, nonprofit Garden is your place to grow if you are seeking purpose and relevance. The Garden is committed to professional development and supports team members’ interests in training and education. Consistently recognized as one of the top botanical gardens in the U.S., the Garden is poised for exciting future opportunities.

The Team and the Setting

The Marketing Communications Writer works with departments across the Garden and with many audiences, including volunteers, donors, members, guests, sponsors, and partners. The position reports to the Chief Marketing Officer. Other team members include the Digital Content Strategist, Visual Media Specialist, and paid interns.

With more than 50 acres of gardens, there may not be a better office setting in all of Richmond. However, there is some flexibility in a hybrid schedule, including remote work.


Qualifications:
To join our collaborative team, we are looking for a Marketing Communications Writer to excel in:

1. Serving as editor of the Garden’s magazine for members and donors. This encompasses scheduling and production,
including managing contributing writers and photography to ensure a variety of voices and perspectives.
2. Producing the Garden’s monthly employee enewsletter, serving as writer and editor. In this role, the position will
celebrate the Garden’s team by introducing new employees, highlighting achievements, and sharing vital
information.
3. Working with the team to write for and create fundraising materials to increase support for the Garden.
4. Serving as primary contact for tabling at community events with a marketing focus (approximately 6-8
times/year). Responsibilities include communication with the organizers, pulling together materials, and
representing and/or lining up team members and volunteers to represent the Garden at events.
5. Utilizing solid Search Engine Optimization knowledge and best practices to write blog posts and leverage web
content to develop brand awareness and consistency and increase website and in-person visitation.
6. Ensuring the Garden’s visit planning webpages are up-to-date and accurate (homepage, visit planner, dining &
shopping).
7. Working with Garden volunteers to review and edit the Garden’s monthly Volunteer newsletter, ensuring accuracy
and adherence to the brand.
8. Assisting with brochures, collateral, and special projects such as interpretive signage.
9. Helping with media relations (press releases, press kits, and related marketing materials).
10. Contributing to social media content and monitoring social media one weekend a month.
11. Working with team to generate new ideas and marketing strategies and identify cross‐promotional opportunities
with various media agencies and other stakeholder groups.
12. Assisting with other marketing duties as needed.

Qualifications
• Minimum of 3-5 years of communications-related experience, including writing and editing. The ideal candidate will
have relevant experience with a magazine, e-magazine or e-newsletter.
• Excellent interpersonal skills with the ability to communicate effectively and efficiently with a variety of internal and
external audiences.
• Experience conducting interviews and writing in various styles; strong writing and proofing skills with a
commitment to fact-checking and accuracy.
• Knowledge of Associated Press style
• A team player with emotional intelligence, flexibility and a growth mindset.
• Excellent project management skills and proven ability to manage a large number of multiple priorities and
projects.
• Fluency in written and spoken Spanish is desired.




Employer:
Lewis Ginter Botanical Garden
Contact:
LaToria Barham

Address:
1800 Lakeside Avenue

Work Phone:
8042629887

Email:
latoriab@lewisginter.org

Website:
https://www.lewisginter.org/visit/about/employment/