Job Board Submissions Title:
Senior Marketing Associate

Post Date
7/13/2023

Expiration Date
8/12/2023

Details:
As the largest 529 plan in the nation, Virginia529 helps families save for future education, disability-related and retirement expenses through a variety of investment programs. As an independent state agency, we are focused on our mission to increase financial security and empowerment through the accessible and affordable financial tools and programs. Our employees are the heart of our success, which is why we provide an engaging, inclusive, and rewarding workplace. If you want to make a difference with us by working with our diverse and collaborative team, learn more on our Careers page.

Our team is seeking an experienced professional to be a Senior Marketing Associate. This role increases our brand awareness through employer outreach, implementation of marketing plans and representing the organization through regular face-to-face contact with the public in the Richmond and Hampton Roads market.

In this position, you will:
- Plan and conduct presentations and webinars that increase awareness of our education, retirement, and disability savings programs
- Lead on-site operations at conferences and events to promote Virginia529 programs, primarily in the Richmond and Hampton Roads market.
- Coordinate and assign areas of responsibility to staff working for internal and staffing agencies to enhance the agency’s presence and maximize partnerships
- Identify and contact employers statewide to build awareness of all Virginia529 savings programs and Virginia529@Work
- Research and recommend marketing activities and strategic partnerships to reach key audiences
- Cultivate and maintain relationships with employers, community organizations and other stakeholders
- Develop communications and recommend content that engages target audiences
- Contribute to planning and activity reporting

Qualifications:
Successful candidates will have:
- Bachelors degree in marketing, communications, or a related field
- Five years of experience in public relations, marketing, communications, or equivalent field; an equivalent combination of education and experience will be considered
- Experience building long-term collaborative marketing partnerships
- Experience managing small to mid-sized projects
- Experience developing marketing plans and drafting effective business communications
- Excellent communication and presentation skills with the ability to convey complex communications to large, diverse audiences in person or virtually
- Excellent relationship building, interpersonal, and negotiation skills
- Ability to independently prioritize and handle multiple tasks simultaneously
- Ability to read, interpret and summarize financial journals and industry publications
- Proficiency with MS Office products including Word, Excel and PowerPoint

Work Environment
- This position requires frequent travel across the state including some nights and weekends. When not traveling, this position works up to a few days per week onsite at our office
- Frequently communicates with team members, customers, vendors, and organizational partners; must be able to exchange accurate information accordingly
- Frequently attends promotional activities in public areas such as conventions, fairs, and sporting activities in varying weather environments
- Must have the ability to lift and move up to 20 pounds independently
- Constantly operate a computer and other office equipment including typing and keying
- Must be able to occasionally move about the office to retrieve files and documents

Benefits:
- Generous healthcare benefits with multiple plans to choose from
- Defined benefit and contribution retirement plans with cash match
- 12+ holidays
- PTO, new employees earn 25 days/full year
- Tuition reimbursement
- Agency-paid continuing education
- 529 match program
- Relaxed work environment

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Employer:
Virginia529
Contact:
Sheela Jones

Address:
9001 Arboretum Parkway

Email:
HR@virginia529.com

Website:
http://jobs.virginia.gov/cw/en-us/job/511604?lApplicationSubSourceID=