Contact Info

Sterling & Associates Public Relations Group
Marilyn Johnson

Phone: 901-326-6973
Contact via Email

Services

• Analyzing Trends
• Implement planned programs of action
• Managing Communication

Hours of Operation

Available to serve you.
Please call or email
for an appointment.

About Us

Public relations (PR) is a profession with varying definitions because of its many functions and the differentiating perceptions held by its practitioners and the public. Public relations (PR) is a profession that includes the functions of communication, community relations, crisis management, customer relations, employee relations, government affairs, industry relations, investor relations, media relations, mediation, publicity, speech-writing, and visitor relations. The first World Assembly of Public Relations Associations, held in Mexico City in August 1978, defined the practice of public relations as "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest." Others define it as the practice of managing communication between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that provide a third-party endorsement and do not direct payment.Common activities include speaking at conferences, working with the media, crisis communications, social media engagement, and employee communication. It is something that is not tangible; this is what sets it apart from advertising.