About Intermountain New Holland
Intermountain New Holland
We are located in the city of Twin Falls, the county seat, and largest city of Idaho's Magic Valley region. Twin Falls serves as a hub community and combines the best small-town living with the amenities of big metropolitan cities. This small city has popular retail, commercial, and support services necessary to meet individual and family needs, and we are proudly part of it.
Intermountain New Holland began in 1948 as Mini-Cassia Equipment Company. Founded by the Bray family, Mini-Cassia Equipment served the farmers and ranchers of the Magic Valley for 66 years. Over the years, farming and ranching methods and technology have changed. The equipment business has changed as well.
In June 2014, Mini-Cassia Equipment was acquired by Intermountain New Holland. Intermountain New Holland plans to serve its valued customers well into the future and carry forward the long-standing tradition of community the Bray family has started. We are investing in our business because we know that our customers will be more successful if we help lead the way.
Values
Known for the hardworking pioneers that took a sagebrush plateau in the early 1900s and by harnessing the power of the Snake River turned it all into the Magic Valley. Idaho farmers and ranchers come from a noble heritage with much to be grateful for. A sacrifice brought forward a reward. At Intermountain New Holland, we understand that honorable, fair-minded, and hardworking people are what made this country great. We strive every day to measure up to that same standard. You can rely on us to treat everyone fairly, do what we say, and help our customers succeed, by providing them value with the ag equipment, parts, and service they need.