3 Reasons Leaders Should Be More Specific
Whether things at your company are going well or poorly, it's always a good time to get down to the nitty-gritty.
No matter who you are, what kind of company you run, or how long you've been doing it, you'll never make the right calls 100 percent of the time. The only way to avoid making any mistakes is never to make a decision or take action at all (and that's not exactly something most successful people do).
Mistakes are unavoidable when you lead a company. Not everything goes the way you plan; what matters is how you get yourself and your team back on track when something doesn't work out. And one way I've learned to get everyone on the same page working toward the same goal is through specificity.
The more specific you are in your communication when you share a plan -- and when you address a mistake if that plan doesn't work out perfectly -- the more responsive everyone is.
I'll give you an example. A while ago, my co-founder and I got feedback that employees were looking for clearer career paths within our company. This led us to roll out a program that would help team members refine their skills in content marketing, build new skills, and prepare for growth -- but we didn't see much participation.
As it turned out, people didn't really know what this program would mean for their future at the company. Basically, nobody signed up because we didn't communicate the "why" behind it clearly enough.
So, at our team meeting this spring, we gathered everyone together, apologized, and pledged to develop a program that the whole company could understand and embrace.
Was it super fun to stand up in front of the company and say, "Look, we messed up -- here's what we'll do about it"? No, not really. But honestly, mistakes are learning experiences, and this one taught me a lesson about the value of specificity in leadership. Here are three critical benefits to being specific in your communication as a leader: