8 Easy Steps to Attracting Your Ideal Customer and Improving Sales
One of the most common mistakes businesses make is wanting to be all things to all customers. Just as in life and friendships, you will never be everyone’s “cup of tea.”
That’s okay. It’s more than okay.
Understanding this and attracting your ideal customer is the one way to build loyalty among your clients and provide them with the services and products they need. In personalizing your sales approach you will gain more, not less. Here’s how you can go about doing that:
1. Decide who your ideal customer is. There is a group (or maybe several groups) that you can help better than any other business. Who are they? Identify them, flesh out details about their demographics including:
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How old are they?
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How much money do they make? Do they have disposable income or are they living check to check?
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What do they do for a living?
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How do they spend their free time?
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What services or products are they loyal to?
2. Figure out what they need. What is their most pressing issue? How does your business help them solve this?
3. Analyze what they want? Now that you know what they’re struggling with figure out what they want; what they wish they had even if it’s not in the budget right now. Focus on how you can help them get there. Several banks have used this approach selling the question of what dream can they help you achieve today.