This article is about the continuing popularity of the good old printing as part of the emerging integrated marketing services. For a business to gain visibility, it needs to figure out the optimal weightage for each of the increasing number of marketing channels at disposal. No one formula is correct but the answer lies largely in the nature of the customer base you are trying to reach.

more info...

New Branding Identifies Rancho Cordova AlphaGraphics
as a Marketing Services Leader
Local business center combines traditional and cutting edge services for marketing in "The New Now"

Rancho Cordova, CA (Grassroots Newswire) August 23, 2011 – AlphaGraphics Rancho Cordova, a marketing services provider in Rancho Cordova, continues to evolve to meet the changing needs of their customers in today's marketing environment – what AlphaGraphics has dubbed "The New Now," according to franchise owner Usha Datla. The company unveiled new branding at their recent conference that Datla says reflects a focus on innovation and ingenuity – an ongoing evolution that ensures that Rancho Cordova businesses and consumers will always have access to the latest technology and services to power their marketing programs.

"Our new branding doesn't change the company that our customers know," said Datla. "The services that our customers depend on – printing, design, mailing – are available, as always. But our new branding emphasizes our 'full-solution' approach to marketing services, an approach that now includes PURLs, QR codes and website design, for example. We are continually evolving to drive success and profitability for the clients we serve."

Over the past several years, the AlphaGraphics brand has leveraged its 41 year history of print experience to continually expand its marketing services offerings, focusing on the changing needs of small to mid-size businesses. AlphaGraphics Rancho Cordova offers both traditional printing services, including color, large format, offset and digital printing, and multi-channel, cross media solutions like mobile, online, e-Publishing and email marketing. "This multi-faceted approach to marketing means we can help our customers design a marketing program with the mix of traditional and cutting-edge marketing solutions that will produce results."

The new branding will be implemented across the entire AlphaGraphics network throughout the coming year, as individual business centers expand their core marketing services to include online, mobile, direct marketing, ePublishing, email marketing and brand identity. Small to mid-sized businesses in the Rancho Cordova area can turn to AlphaGraphics Rancho Cordova for design, consultation and marketing strategy services as well – as part of the business center's "full solution" marketing approach.

"These are exciting times in marketing," said Datla. "New technologies, new platforms, new channels are constantly emerging. Each innovation provides business owners with new and creative ways to reach their existing and potential customers on a more personal level than ever before. Our customers can depend on us to always have the latest in marketing tools and services available – along with the knowledge to help them incorporate these solutions into their marketing mix."

AlphaGraphics business centers offer a complete range of print, visual communications and marketing products and solutions, including full-service digital, offset and large format printing; design services; mailing and one-to-one marketing services; promotional products and digital archiving. For more information about AlphaGraphics Rancho Cordova, please contact Usha Datla at 916.221.4333.

About AlphaGraphics
AlphaGraphics, Inc. plans, produces and manages visual communications for businesses at nearly 300 owner-operated, locally-based business centers worldwide. Headquartered in Salt Lake City, Utah, the AlphaGraphics network leads the industry in sales per location. Backed by state-of-the-art technology, the world’s highest quality standards and a global network, the company’s trained and experienced team members are committed to delivering creative solutions that allow customers to communicate more confidently and effectively. AlphaGraphics is owned by Pindar Group, a leading print and electronic media company, which over the years has become known for its support of sailing through its sponsorship of several world-class sailors. www.alphagraphics.com.

more info...