November 25, 2019

Upcoming Events

Winter Lights Parade
11/29/2019
07:00 PM - 08:30 PM M

STACC (STREET AND AIR CRITICAL CARE) DEC
12/02/2019
12:00 AM - 11:45 PM M
online
800 University pkwy
Orem, UT 84058

Ribbon Cutting--Mo'Bettah's
12/05/2019
05:30 PM - 06:30 PM M

Ribbon Cutting--Lowe's
12/06/2019
09:00 AM - 10:00 AM M

Community Guide 2019

Our Mission Statement


To PROMOTE a vibrant local economy, to PRODUCE collaborative business partners, and to SERVE as the voice of business in enhancing the Spanish Fork & Salem area.

Chamber Office

Mon - Thur 9 am - 3 pm
67 E 100 N, Spanish Fork, Ut
801-798-8352
office@spanishforkchamber.com

Winter Lights Parade



We are looking for volunteers to help us out during the Winter Lights Parade!! 
Bundle up, bring your spouse and make it a date night!!

If you can help us out, please sign up through our sign-up genius.

https://www.signupgenius.com/go/4090C4BAFA829A6FB6-2019

If you have already talked to Heather or Julie about helping PLEASE sign up here as well.

Winter Lights Parade!


We want you to enter the parade!!
You can fill out your entry form at www.spanishforkchamber.com/winterlights.html

Donate to local Scholarships

Spanish Fork High School

Dear Chamber Members:

We appreciate the opportunity our National Honors Society students had to introduce local businesses to scholarship opportunities for Spanish Fork High School.  We wanted to send a follow up email with the details we discussed for those members who were unable to attend. Many students work hard to try to find the means by which they can afford to go to college.  As we continually look for ways to assist them, the idea of expanding our local scholarships came to mind.  We would love for you and your company to be a part of helping our students achieve their educational goals by becoming a scholarship donor. There is no specific dollar amount we are looking for, so you could set the amount at whatever you feel comfortable with.  We want to make this process as simple as possible for you.  You can put your own parameters on the scholarship and make it as specific as you want.   We do have templates of applications you can refer to in order to get a better idea of questions you might want to ask.  The advertising of these scholarships will be taken care of by the Spanish Fork High Counseling department.  We can come and pick up your applications from you and will return the completed applications to you as well.  Some benefits for your business by donating to a scholarship are as follows:  money that is used for scholarships can also be used as a tax write off; by being a part of the scholarship program, you will get free advertising for your company through our scholarship booklet/scholarship wall and then again at our scholarship assembly, and you can specialize your scholarship to your field of work.   Spanish Fork is a wonderful community and many of our students choose to come back and settle here after receiving their college degrees, which in turn helps our community.  We appreciate your time and consideration in being a part of this program.  If you have any questions please feel free to contact Dawn Draper (dawn.draper@nebo.edu) or Leslie Swenson (leslie.swenson@nebo.edu) or call one of us at (801)798-4067  We will be sending out further information in regards to deadlines and other specifics in February.  Please let us know by then if you would be interested in donating or getting more details and we will put you on our email list.  

Sincerely, 

Spanish Fork High Counseling Department

4 Reasons You’re Losing Customers (or soon will be)

Christina R Green

4 Reasons You’re Losing Customers (or soon will be)
 
© GraphicStock
Do you track the number of sales you make along with the revenue? Of course you do. How do your numbers look? Are you increasing or remaining the same? Hopefully you’re not down this year but if you are, these may be some of the reasons why and what you can do to fix them:

You Can’t Compete on Price

I’m making a broad generalization here, but as a small business you can’t compete on price with the big chain stores just as I can’t compete with writers who are overseas and on Fiverr.
I don’t want to. Neither should you.
If you make price your differentiator there will always be someone who can underbid you. There are plenty of businesses looking to take a hit in one area in the hopes they will get additional business in the future. That’s exactly how large retail and grocery stores work.
Better differentiators for small business include customer service, a unique product, a unique way of doing something, or even a value ad.
If you are a small business, find something other than price to differentiate your business. Your wallet will thank you.  

You Have no Differentiator

When kids open a lemonade stand, it’s all about location and need. They need a good location to be successful and people will stop when they need a drink. That’s fine until the kid next door opens a lemonade and hot dog stand. Now they and their competitor share a similar location, both are just as easy to get to, and the first lemonade stand has a limitation on its business – nothing to eat. Assuming they don’t get into a pricing war, the first stand better come up with a way to differentiate. If not, they’ll likely lose business.

You’re Not Making Your Customers Feel Special

Customers will buy from you without that “special” feeling until someone comes along who competes with you AND makes them feel special. There are tons of ways to make your customers feel appreciated everything from providing the happiest, best, most attentive service to giving away special previous customer discounts. Find a way to appreciate them and they’ll be more likely to return again and again.  

You’re Unreponsive

When customers like your shop and enjoy your brand, they want to connect with you. If they try to do so on one of your social media profiles and you are unresponsive, they will read that as uninterested in them. Millennials especially want to be able to provide direct feedback to businesses on social media. If you’re not active on there or not responsive, you’re sending a message without ever writing one.
2020 is right around the corner. It’s time to review 2019 and decide what you want this upcoming year to look like. If you’re worried about your sales numbers this year, or just want to see them improve next year, follow this simple advice and make 2020 The Year of Your Customer.  
 

Chamber Today Advertising




Would you like to advertise on our Chamber Today Television Show?  Our show is aired 6 times per week on SF17!

The cost for chamber members is only $75 ($100 for non-chamber members) for each 30 second commercial, per month you choose to advertise. 

If you do not have a commercial produced, you can talk to Pete Hansen with SF17 and he can help you out.  Pete can explain the costs involved with producing a commercial for your business.

You can watch our latest episode HERE
 

Chamber Champions

These businesses invest $2,500 or more each year to support the mission of the Spanish Fork & Salem Chamber of Commerce.

Weekly Newsletter - November 25, 2019