November 9 Lunch and Learn Marketing

with Seth Ollerton

There are 4.2 billion active users on social media. These users spend about 2.5 hours on average daily scrolling. Out of these 4.2 billion users, 99% use social on their mobile devices. Can you guess which social media platform is the largest globally? You guessed it, Facebook!

A mistake that social media users regularly make is not having a plan. The best way to keep social media active and keep content fresh and consistent is by creating a Social Media Calendar.

When building your calendar, use the 80/20 Rule. You want to have:

80% of the content focused on education, information, and entertaining
20% of content focused on promotion, sales, and lead generation

Another important topic of advice Seth shared with everyone was “don’t reinvent the wheel!” Look at the competition. What are they doing? What can you be doing better? Get inspired, but don’t copy.

Research Competition
- How are competitors using social media?
- Observe without copying
- What’s working vs. not working
- What ideas would you like to implement?
Get inspired by other businesses
- Pay attention to your own favorite brands
- What makes you want to click, follow, or buy?

Now audit your current social media.

Are all social media accounts on brand and consistent?
- Does it have the same look and feel -images, logos, photos, and colors
- How does it compare with your brand style guide
- Is there consistently the same voice and content – hashtags, keywords, writing style

Seth discussed one more valuable piece of advice about social media that we want to share with you.

How to Advertise on Facebook

Choose your objective
Brand awareness: Introduce your brand to a new audience
Reach: Expose your ad to as many people in your audience as possible
Traffic: Drive traffic to a specific web page, app, or Facebook Messenger conversation
Engagement: Reach a broad audience to increase the number of post engagements or Page follows, increase attendance at your event, or encourage people to claim a special offer
App installs: Get people to install your app.
Set your budget and schedule: decide how much you want to spend and when your ads will run?
Target your audience: demographics

If you have any questions about the event or Social Media Marketing, you can contact Seth at seth@ollertonmarketing.com.


November 9 Lunch and Learn Marketing with Seth Ollerton There are 4.2 billion active users on social media. These users spend about 2.5 hours on average daily scrolling. Out of these 4.2 billion users, 99% use social on their mobile devices. Can you guess which social media platform is the largest globally? You guessed it, Facebook! A mistake that social media users regularly make is not having a plan. The best way to keep social media active and keep content fresh and consistent is by creating a Social Media Calendar. When building your calendar, use the 80/20 Rule. You want to have: 80% of the content focused on education, information, and entertaining 20% of content focused on promotion, sales, and lead generation Another important topic of advice Seth shared with everyone was “don’t reinvent the wheel!” Look at the competition. What are they doing? What can you be doing better? Get inspired, but don’t copy. Research Competition How are competitors using social media? Observe without copying What’s working vs. not working What ideas would you like to implement? Get inspired by other businesses Pay attention to your own favorite brands What makes you want to click, follow, or buy? Now audit your current social media. Are all social media accounts on brand and consistent? Does it have the same look and feel -images, logos, photos, and colors How does it compare with your brand style guide Is there consistently the same voice and content – hashtags, keywords, writing style Seth discussed one more valuable piece of advice about social media that we want to share with you. How to Advertise on Facebook Choose your objective Brand awareness: Introduce your brand to a new audience Reach: Expose your ad to as many people in your audience as possible Traffic: Drive traffic to a specific web page, app, or Facebook Messenger conversation Engagement: Reach a broad audience to increase the number of post engagements or Page follows, increase attendance at your event, or encourage people to claim a special offer App installs: Get people to install your app. Set your budget and schedule: decide how much you want to spend and when your ads will run? Target your audience: demographics If you have any questions about the event or Social Media Marketing, you can contact Seth at seth@ollertonmarketing.com.
Springville Mapleton Chamber Newsletter - November 2021 Springville-Mapleton Chamber Newsletter