 AUG 2010 The Official Publication of the Tucson Hispanic Chamber of Commerce | |
The mission of the Tucson Hispanic Chamber of Commerce is to advocate for and provide services to help grow our members' businesses. Board of DirectorsChairwoman Tara Torres Hungate - Arizona Lotus Corp
Foundation Board of Directors Chairman Janis Gallegos - Mesch, Clark & Rothschild Dr. Raji Rhys - University of Arizona Thank you to our incredible Ambassador Team! LEADERS: Leslie Leon, Leticia Ortiz and Hannibal Chinchilla RED - TOUCH Committee/PROMOTE Committee
Special thank you to our Event Photographers Jesse & Bettina Montanez from Unique Photography and Mario Rios and Joe Ramirez from Area520.com Chamber Events
Gala Committee Meeting 07/21/2010 This committee meets monthly to prepare for our Annual Noche de Exitos Gala. Please Contact Leslie León at office@tucsonhispanicchamber.org Microsoft Windows 7 Workshop 7/21/2010 This workshop is FREE for THCC Members to learn how the new Windows 7 program can benefit their business. August Leads Luncheon Interested in getting involved?We are seeking committee members! - Ambassador Committee (Meets every month at 9am) - Contact Leslie León *Each Ambassador must go through an Orientation before joining the committee Annual Scholarship Luncheon THCC Foundation We were honored to host Governor Raul Castro, our 14th Arizona Governor at our Annual Scholarship Luncheon on June 17th at The Manning House. He was so inspirational! Congratulations again to our 23 Hispanic High School seniors scholarship winners who are pursuing higher education! Check our Facebook fan page for photos of this great event! Kimberly Valdez * Brandon Garms * Hector Molina * Keren Morales * Alejandro Escarga * Mayra Garcia * Nicole Equivel * Sergio Gomez * Sarah Stockham * Jose Teran * Kristian Garibay * Perla Barraza * Peter Siquieros * Carlos Gonzalez * Monique Perez * Jessica Archuleta * Olivia Valencia * Isabel Ortiz * Marianna Salgado * Elizabeth Villasenor * Joe Chavez * Sara Galaz * Savanna Caballero How Your Business Will Benefit From Going Bilingual Cristina Cardona Because of the increasing cultural diversity in America today, learning Spanish will give you the edge to successfully reach the Hispanic Market. Currently 11.5 % of the US population speak Spanish at home. By 2050 the number of Spanish speakers is expected to increase to 530 million with the Spanish speaking population of the US alone currently increasing at more than 1 million per year. American businesses now have a major stake in reaching this major market segment, as well as its countries of origin, notably, Latin America. Companies should realize the importance or reaching this fast growing Hispanic market. If your business has bilingual employees, the Spanish speaking community will not hesitate to do business with you. You will be able to service their needs without making them feel out of place. read more... President Obama Honors Small Businesses During National Small Business Week U.S. Department of Energy "Small business owners embody the spirit of entrepreneurship and strong work ethic that lie at the heart of the American dream," President Obama said in his proclamation. "This week, we celebrate the role of entrepreneurs and small business in our national life. They are the engine of our prosperity and a proud reflection of our character. A healthy small business sector will give us vibrant communities, cutting edge technology, and an American economy that can compete and win in the 21st century." read more... FOLLOW US ON: Become a Fan of the THCC http://www.facebook.com/pages/Tucson-Hispanic-Chamber-of-Commerce/228340351137
30th Annual CPLC Southern Arizona Dinner THCC Sponsors Event The Tucson Hispanic Chamber of Commerce participated as a sponsor at the recent CPLC annual dinner. Chicanos Por La Causa (CPLC) is a non-profit organization in Arizona founded in 1969. It is a statewide community development corporation (CDC). This year CPLC honored three individuals who have committed their careers to making a difference in the communities they live in. Rising Latino economic clout in Pima detailed Dale Quinn Latinos spend nearly $4 billion a year in Pima County, and their purchasing power is only going to grow in the coming decades, a researcher told Tucson business leaders. Such statistics demonstrate the rising economic clout of the Hispanic population in Southern Arizona, said Loui Olivas, a professor emeritus at Arizona State University, who presented his research on the Hispanic market at a luncheon at the Doubletree Hotel, 445 S. Alvernon Way. About 180 members of the business community attended the Datos Tucson luncheon, hosted by the Arizona Hispanic Chamber of Commerce and the Tucson Hispanic Chamber of Commerce. While Arizona's new immigration law wasn't a main topic of the luncheon, it wasn't far from people's minds. Armando Contreras, former president and CEO of the Arizona Hispanic Chamber, said that with a national spotlight on Arizona, it's the right time to show the growing strength of the Hispanic community. "There are now an estimated 50,000 Latino-owned small businesses in Arizona, and our spending power is $31 billion and growing - even despite the recession," he said. "In other words, the Latino community is a force to be reckoned with, and our influence will only continue to expand." When it comes to capturing dollars spent by Hispanics, Olivas said businesses must approach it from a cultural context. It's not just translating advertisements into Spanish, he said. "You can't take general marketing tactics and apply them to the Hispanic market," Olivas said. Highlights from the presentation: • The Latino population in Pima County grew nearly 38 percent between 2000 and 2008. Latinos are expected to be a majority of the population by 2050. • Latino consumers account for 16 percent of total purchasing power statewide. In Pima County, Hispanics constitute a third of total buying power. • The prosperity of Arizona is becoming increasingly dependent on the economic well-being of Arizona's 2 million Hispanics, Olivas said. His sources included U.S. census data and figures compiled by the Selig Center for Economic Growth at the University of Georgia. Olivas recently retired from ASU's W.P. Carey School of Business as a teacher and researcher emphasizing entrepreneurship and small-business management. He also highlighted several cultural indicators that show the growing influence of Hispanics. Tortilla sales are expected to overtake those of white bread, he said. And ketchup already is outsold by salsa. QUOTE OF THE MONTH “The greater the loyalty of a group toward the group, the greater is the motivation among the members to achieve the goals of the group, and the greater the probability that the group will achieve its goals.” Media Sponsor of the THCC Your Tucson's Best source for Media: Logo Creation, Corporate Image, Business Cards, Brochures, Banners, Postcards, Web Design, Video Production, Special Event Coverage, Commercial Photography & Studio Photography Special Promotion: Order 1,000 Full color business cards at regular price and receive 1,000 full color business cards regular price is: $119 Contact us NOW to claim this special offer!! | Lea Márquez Peterson President/CEOBienvenidos! Since our last e-newsletter – the Tucson Hispanic Chamber has had some great accomplishments!
President/CEO Mensaje para los miembros La Cámara de Comercio Hispana de Tucson se ha convertido en la expansión más rápida de cámara empresarial de Tucson, Arizona.
El objetivo principal de La Cámara de Comercio Hispana es proporcionar a sus miembros un verdadero programa de información y accesoria sobre todo lo relacionado a sus necesidades como empresarios, dueños de pequeñas empresas para dar a conocer su producto o servicio en el mercado de Tucson. La Cámara actúa como un conector y sirve como un puente entre las culturas, se le ayuda en la mercadotecnia para sobresalir en esta economía. Avisos de empleo, su página web en nuestra pagina para anunciar y promover descuentos o servicios de su negocio como miembros.
Director Of Membership Tel: 520-620-0005 The Economic Impact of SB1070 By Lea Márquez Peterson, President/CEO, THCCThe passing of SB1070 (the illegal immigration bill) has changed the environment for local business. We’ve been besieged with protests and threats of boycotts on our industries. What will the economic impact be?
Congresswoman Gabrielle Giffords Federal Issues Luncheon Securing Arizona's Southern Border: Fact Versus FictionThe Tucson Hispanic Chamber of Commerce and Greater Tucson Leadership partnered together to host Congresswoman Gabrielle Giffords Federal Issues Luncheon on Thursday, July 8th at the Doubletree.
The following article appeared in the Arizona Daily Star on July 9th, 2010 U.S. Rep. Gabrielle Giffords didn't retract her opposition to SB 1070 Thursday, but said it has already served its purpose by grabbing the federal government's attention. If the federal government had been enforcing its own immigration laws, there would be no need for the state's divisive new immigration-enforcement law, she told about 200 people from the Tucson Hispanic Chamber of Commerce and Greater Tucson Leadership. Read more.... read more... Getting the Most out of Tucson Hispanic Chamber Networking Events By Sam Williams, New View Group1. Learn New Skills at the Networking Workshop. This 3 hour workshop begins with the basics of networking at Mixers, Lunches and other events and end with advanced techniques such as ‘engaging,’ ‘disengaging’ and ‘tag teaming.’ Attendees receive a 16 page manual summarizing the key elements of the workshop and providing references for further reading. This workshop planned for August regularly sells out, so register as soon as you receive the notice in order to reserve your spot. Members who register receive an Excel file containing the names and contact information of the 75 or so people who attend.
3. Schedule Networking Opportunities. There are up to four networking opportunities each month. Make it a point to put them on your calendar at least a month in advance so that you don’t miss any. Mixers are always held on the 1st Thursday of each month and have between 60 and 100 attendees. Lunches are held on the 3rd Thursday of each month and have from 80 to 140 attendees. Workshops are scheduled on the 2nd and 4th weeks of the month and have about 50 attendees. Excel files containing the contact information of all attendees are provided to Members who register. 4. Review the Chamber’s List of Members. Members receive a free CD containing the names and contact information of all the other members. Look for and note the names of those you would like to meet. Look for them at events or call ahead to ask if they plan to attend. 5. Create or Improve Your Elevator Speech. What is an Elevator Speech? It’s a 30 – 45 second script that briefly and concisely informs listeners of the following: Your name and job title; The name of your company, what it does and what, if anything, makes it unique; The top 2 – 3 problems that you solve for your clients; A brief description of your ideal Prospect, and; A closing question: “Can you think of anyone here today whom I might be able to help? You can view an 8 minute video on how to create an Elevator Speech in Spanish at http://www.hispanicbic.org/playVideo.php?lang=es&videoId=23. For English, go to http://www.hispanicbic.org/playVideo.php?videoId=23.
7. Wear a Name Tag. Print your name and the name of your company on one of the adhesive ones provided by the Chamber. Many people prefer to bring and wear magnetic name tags produced by companies like BadgeMan. 8. Warm Up. Introduce yourself to the people standing in the registration line with you. Ask them who they are and what they do. If there’s time and it makes sense to do so, deliver your Elevator Speech. Once you are in the room, say “Hi” to one or two of the people you already know but be sure to break away after a few minutes so that you meet people you don’t yet know. 9. Engaging Strangers. Start with a ‘singleton,’ someone not yet engaged with others. You’ll find them at the bar, appetizer table or just coming out of the registration line. Then enter a group of two or three where you know at least one person. Say “Hi” to your acquaintance and ask him or her to introduce you. 10. Tongue Tied? Get the other person talking by asking questions like “Tell me about yourself” and “And what do you do?” Then, deliver your Elevator Speech with any modifications that suit the circumstances. 11. Tag team Partners. For those who are shy, consider teaming up with someone you know who is outgoing and gregarious. This person is called a “tag team” partner. Ask your tag team partner to enter any group of strangers ahead of you. After a few minutes, approach the group and ask your tag team partner to introduce you. At that point or shortly thereafter, your tag team partner will disengage from the group to find another one. You can follow a few minutes later. 12. Interesting Prospects. Expect to remain in conversation with an individual for only 3 – 5 minutes. If you would like to have an extended conversation, don’t expect to have it then and there, because someone will soon arrive to interrupt. Ask the person if s/he would like to have a cup of coffee, lunch or drink after work sometime in the next couple of weeks. Exchange businesses cards and disengage, saying something like, “Great meeting you! I’ll call to set up a time to meet in the next day or so, if that’s OK with you.” 13. Disengaging. Another approach at breaking away and moving on is to say something like, “I’ve really enjoyed getting to know you but I don’t want to monopolize your time. I’m sure we’ll bump into each other again this evening. Bye.” “Do I have your business card? Oh, thanks very much, and here’s mine. It was great talking with you. See you a little later on. Bye.”
First take all of the business cards you collected and wrap them up with a rubber band or place them in an envelope or small zip lock bag. Write on each card the name and date of the event (THCC Mixer, 8/5/10), any relevant information (table mate, also knows ‘so and so,’ boss’s name is…, etc.) and a grade of RP, A, B or C.
Sam Williams is a member of the Chamber and is a Board Member. He is president of New View Group, LLC, and can be contacted at swilliams@newviewgroup.net or (520) 390-0586. New View Group provides revenue development consulting to CEOs and sales skills and sales management training to B2B sales teams. How can Windows 7 assist your business?
Please join us to learn about the benefits of Windows 7 to your business. Each attendee will receive a $150 voucher to assist with the installation of Windows 7 courtesy of Nextrio! This workshop is limited to 40 partipants - Register today at www.TucsonHispanicChamber.org! No cost for THCC Members. read more...  Save These Dates and Times for Three Amazing Revenue Development Workshops!Grow Your Revenues by Winning More Bids and RFPs How to increase the number of opportunities and your success rates. Why you should become 8a certified and how to do it. read more... |
| El Informe Newletter - AUG 2010 | |
By Sam Williams, President, New View Group, LLC
By Hannibal Chinchilla, Barca Financial Group
By Dama Gonzales
