Next weeks Tuesday Chamber luncheon will feature Bill Brady co-founder and senior partner of M2 Results Brand-Based Marketing. Bill will speak to the chamber about "10 steps to building brand value for small business"
This is going to be a great business related luncheon we encourage everyone to attend.
The marketing industry abounds with firms that tout branding as their special offering and as the panacea of business woes for companies both large and small. "Branding" has become the marketing buzzword of the decade, diminishing its perceived value and inciting skepticism among many business leaders.
Designed for leaders of small to medium-sized businesses, “10 Steps to Building Brand Value for Small Business” will discuss what branding really is and isn’t. Most importantly, the presentation will share 10 pieces of practical advice attendees will be able to immediately begin implementing within their organizations. These 10 steps include:
1. Know your market.
2. Know yourself.
3. Differentiate.
4. Define your core essence.
5. Understand the benefits your brand offers.
6. Stake a brand position.
7. Create branded experiences.
8. Analyze your touch points.
9. Articulate your messaging.
10. Train and protect.
The presentation will last for 40 minutes, followed by 10-15 minutes of Q&A.
We look forward to seeing everyone next Tuesday January 19th @ 12:00pm Golden Corral in Vernal!
