500 Main St.
Friendship, WI 53934
Text the word: HEALTHFIRSTNET To: 72727
Hours of OperationMonday-Friday
Healthfirst, formally Family Planning Health Services, or FPHS, is a non-profit community health provider in central Wisconsin. Incorporated in 1973, FPHS set forward to develop a quality facility that offered confidential reproductive health and WIC services in Marathon County. Since 1973, FPHS has expanded its geographical footprint and now offers WIC services in three counties and health services in nine counties.
During the summer of 2016, FPHS embarked on a new journey through a facilitated strategic planning process. Through that process, it was identified that our name, Family Planning Health Services, did not reflect all of the services and programming that was offered through the organization. Knowing that our brand was confusing, we decided to rebrand with a name that would be inclusive to all of the services we offer. Through the assistance of 6AM marketing, FPHS has transitioned to Healthfirst.