About Best Company
Best Company emerged from a passion project of the founders. In 2011, the founders heard a number of companies complain that review sites kept strong-arming them into paying higher fees to keep their #1 position on the site. Appalled at what this meant for consumers who were trying to choose the best company and what this meant for companies that were trying to do business the right way, the founders investigated the review site industry further.
They quickly found this “pay-to-play” practice was standard practice for review sites. Many other review sites were muscling the top-ranked companies to pay more by threatening to “release” negative reviews or lower the company’s rankings. Seeing an industry ripe for positive change, the founders launched the bestcompany.com marketplace: a truly independent and impartial review site.