About Free State Marketing LLC
Free State Marketing LLC
Free State Marketing (FSM) works with clients to create well-crafted strategic business and marketing plans, combining digital and traditional marketing elements, in order to maximize a client's return on investment and improve the overall work flow for the client's team. FSM never simply offers the same pre-packaged solution to each customer, but we immerse ourselves into the client’s business flow to better understand what their specific needs are and how FSM can best help the client reach their overall business goals.
We are firm believers that marketing is not sales. Marketing is the important work of piquing your customer’s interest, creating messages that are received by the customer as friendly conversations between two people, and then guiding that customer through the buying process. The entire function of marketing is to build trust and demonstrate your team’s expertise in the industry. At the end of the day, marketing should make the customer regard the brand with the thought “why would I use anything else.”
After returning to Kansas in 2019, Erin rebranded her business and is now the CEO of Free State Marketing. This small virtual marketing agency provides full-service marketing support to the industrial equipment and construction industry, as well as military-focused nonprofits and other growing businesses. Erin continues to dip her hands into all parts of the business, but she has a special passion for helping industrial and construction equipment business owners better understand how to maximize their digital presence to reach their potential customers where they are: online.
Erin currently resides in Andover, Kansas. She has a B.A. in Mass Media: Advertising from Washburn University in Topeka, KS, and a Master of Human Relations with an emphasis in Nonprofit Organization Management from the University of Oklahoma. Erin's husband is a graphic designer and works at a local Wichita advertising agency. She also has two daughters, Rylie (16) and Emmersyn (13), as well as three bonus kiddos, Ethan (14), Aidan (11), and Brynlee (9). In her spare time, you can find her driving kids to practices, teaching kids to drive, or on the sidelines cheering on the kids and their teams. She also loves traveling, fitness, and hosting friends for dinner.