Ever since WTVB first signed on in August 1949, the Coldwater and Branch County area has turned to the radio station for local news, sports, community events, and of course as a great advertising medium.

Starting with AM 1590, and then adding FM 95.5 in 2011, WTVB has a long tradition of being “The Voice of Branch County” (although the call letters originally stood for Twin Valley Broadcasting).

You’ll find the radio station staff at most all community events, covering local governmental meetings, and providing live play-by-play for Coldwater High School football, basketball, baseball, and softball, plus featuring coaches from all area schools on their daily “Coaches Corner” segment. If it’s happening in Branch County, you’ll hear about it first on WTVB.

Morning show host Ken Delaney has been with the station since 1984 and has anchored “Delaney in The Morning” for 32 years, while News Director Jim Measel has been behind the microphone for almost four decades. Delaney is a three time winner of the Michigan Association of Broadcasters “Personality of the Year” award.

The station’s classic hits format features the best music from the 1970’s, 80’s, and 90’s. WTVB’s format attracts a large audience for local businesses to reach with their cost effective radio advertising, gaining customers all over Branch County.
The station’s website wtvbam.com is one of the top news sites in the region, attracting over 500,000 page views each month.

The WTVB sales staff also offers businesses many other online and digital advertising options, with geofencing, addressable retargeting, SEO, digital display, and many more. It’s a complete online advertising solution for businesses.

Whether on the air at AM 1590 and FM 95.5 or online, WTVB truly is “The Voice of Branch County.”