Telling Stories to Change Lives

Telling Stories shines a light on the patient experience for patients to feel less alone, for caretakers to gather strength, and for healthcare workers to gain insights into what being a patient truly means.



Listening, distilling, and giving voice to ...

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About Telling Stories to Change Lives


About Us

Telling Stories shines a light on the patient experience for patients to feel less alone, for caretakers to gather strength, and for healthcare workers to gain insights into what being a patient truly means.



Listening, distilling, and giving voice to the concerns of others are the skills Laurie Reed developed over 20 years of marketing research for two leading international companies. Laurie holds a Masters of Science degree and a Certificate in Patient Advocacy, both from the University of Wisconsin-Madison.

Throughout her years of professional experience in media communications and healthcare, it has been Lauries primary passion to ensure representation of the voice of the customer in strategic planning, decision-making, and policy.

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