Lory Theater
810 Main Street
Highland, IL 62249
www.thelorytheater.com
Press Release Re: Reopening!
For immediate release: The Lory Theater, closed since March 16
th 2020, set to reopen for movies again on Friday June 11
th 2021.
Like most businesses, when the Lory Theater closed their doors due to covid-19, they assumed it would only be for a few weeks. Owners Justin & Hillary McLaughlin never envisioned an entire year of not showing movies, but that’s exactly what happened. Fast forward to present day, and you’ll meet a very grateful married couple. “We’re just so happy to have survived to this point where we can finally reopen,” said Justin. “This community supported us all the way. We can’t wait to see everyone back!”
The Lory was able to weather the storm of mandated closures via three avenues: Support and flexibility from their bank, Bradford National; Government programs such as the Paycheck Protection Program (aka the PPP) and the Economic Injury Disaster Loan program (aka EIDL); and finally, creativity on the part of the McLaughlin’s who came up with new ways to generate revenue. Out of the front door of the Lory while it was closed, they sold Gourmet Popcorn and Frozen Custard to walk up customers.
Justin again: “If there is a silver lining to being closed, it is this: all of the stuff we learned during the closure, such as how to make frozen custard and gourmet popcorn, that knowledge is ours now. We get to keep it. That’s pretty valuable.” Just how valuable will become clear in the near future as the busy entrepreneurs have elaborate plans to keep the frozen custard business going at a yet to be announced location in Highland to make room for the movies coming back to The Lory.
“We have a date for movies: June 11
th. We should be able to announce our new location for the Frozen Custard business just before that, with a goal to get it open by the Fourth of July. This will be a summer of movies, a summer of frozen custard, but most importantly it will be a summer of healing. We will have the opportunity to gather again, the lights will go down, and we’ll experience a story together. That sense of community, it’s what makes the movies special, and it’s our job.”