The Humboldt County Chamber of Commerce would like to invite you to join the Winnemucca Charm Trail this year. Read on to see what the Charm Trail can do for your business. The 2017 Charm Trail kicks off November 1st.

Purpose:
This promotion encourages visitors and residents to visit various attractions and stores that choose to participate in the promotion, thus extending their visits and increasing foot traffic and sales in those establishments.

Scope:
The promotion targets:
Resident who might find the idea unique and fun.
Travelers and visitors who can take home a unique souvenir that they will tell friends and family about.
Convention, conference, and meeting attendees, who receive a "starter bracelet", a single charm, or brochure in their packets to encourage further exploration of Winnemucca attractions and stores.

Enrollment:
The 2017 Charm Trail will launch November 1st, 2017. All registration agreements must be submitted and participation fees paid by October 1st, 2016 in order to be included in the 2017 Charm Trail Guide.

Process:
Participation Chamber Members will order from the Humboldt County Chamber a specific, unique charm that depicts an aspect of their business or community.
The Chamber will coordinate and track the charms that are selected by each member. Those unique charms will not be available in any other location in Winnemucca.
Collectors will purchase "starter Bracelets" at the Chamber during business hours. The Charm Trail Guide shows each Members "stop" along the trail, as well as their business address, phone number, business hours, and an image of the charm available.
Participation members will reorder their charms throughout the participation year fro the Chamber.
Participating members will sell their charms for $1.50 each, and make a $0.75 profit on each, and hopefully visitors will also make other purchases in the member's store.
Charm Trail Guides, displays, and door signs for the charms are included in the annual fee. The Chamber also advertises and promotes the Charm Trail throughout the year in various venues and publications. When you are in need of more charms or Charm Trail Guides, please contact the Chamber with your order.

What does it mean to me?

Here's the participation merchant's obligation:

Initial Participation Fee                             $100.00
Initial order of 100 charms                            75.00
You Sell the Charms for                                 1.50
Example
Initial Fee                                                  $100.00
100 Charms                                                  75.00
                                                                    175.00
100 Charms Sales at $1.50 each             -$150.00
Investment of                                                 25.00

Your investment of $25.00 gets you:
Additional shoppers
More exposure
More potential sales
The power of the Chamber behind you
Advertising for the program
A display unity and other marketing materials
Exposure and publicity nationwide

CONTACT THE CHAMBER AT 623-2225 FOR REGISTRATION