We’ve all seen the downloadable, exchange your e-mail or cell number for a "free something" but how do these things really work and are they effective? Join SBDC Consultant Deb McGregor for an interactive training experience that will teach what a lead magnet is and how it can be used to build and engage audience when we use the right one with the right audience. We will discuss how lead magnets help build marketing funnels and examples of lead magnets will be shared throughout the training. Participants will begin creating one lead magnet during the training.

Presented by: Deb McGregor