Score-St. Louis Bi-State Region

The current publishing landscape in the US can be confusing, wild, and very much a “buyer be-AWARE” market. Join Cathy as she simplifies the options available to authors and discusses the pros-and-cons of each.

Learn:
• The pros and cons of DIY vs. Author-Assisted vs. Independent vs. Traditional Publishing
• What is an Author Brand Platform and why do I need one?
• What kinds of books sell best?
• Which publishing path is best for me?
• How do I avoid self-publishing pitfalls?

Presenter's Bio: Cathy Davis
Books are in Cathy's DNA and have always played a big role in her life. Cathy Davis believes we all have a story to tell and it is through our stories that we are able to find our voice, share our wisdom, and make a difference in the lives of others. Wisdom not shared is wisdom lost forever.
Cathy founded Davis Creative, LLC in January of 2004 after a long career in financial services marketing. What originally began as a boutique creative services agency, is now known as Davis Creative Publishing Services — a sought-after publishing industry leader, providing concierge publishing services for authors throughout the US and several foreign countries.

Registration Information:
-Upon registering you will receive a confirmation email with the SCORE Zoom link to attend.
-You do not need a Zoom account to participate.
-Registration closes 24 hours before the start of the workshop.
-Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 12:00PM and concludes by 1:00PM

Score-St. Louis Bi-State Region

If you are new to Digital Marketing or just need a refresher this fast paced lunch-n-learn will help you get started promoting your business on the internet.

Topics:
-Basic Digital Marketing concepts
-How to develop your Digital Marketing plan
-Important Digital Marketing techniques, their pros & cons, and when to use them.
Including:
----Social Media
----Google & Facebook Ads
----Content Marketing
----Search Engine Optimization (SEO)
----Blogging
----Video Marketing
----Conversion Rate Optimization (CRO)
----Email & Text Message Marketing
----Remarketing
----Local Marketing
----Data Analytics

Attendee Takeaways:
-Understand the basic concepts of Digital Marketing
-How to get started with Digital Marketing
-Become familiar with a broad range of Digital Marketing techniques -
-One action item you can do this afternoon to improve your business

Presenter's Bio:
Dick Slackman is a Score Mentor & Subject Matter Expert focused on helping small and medium sized businesses with their web site design and digital marketing, including social media. He is also a small business owner of a local web design and internet marketing company, has taught web design at SIU Edwardsville, and worked for several Fortune 500 companies. He holds 4 patents in the areas of Search Engine algorithms and Records Management. He is excited to help you succeed.

Registration Information:
-Upon registering you will receive a confirmation email with the SCORE Zoom link to attend.
-You do not need a Zoom account to participate.
-Registration closes 24 hours before the start of the workshop.
-Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 12PM and concludes by 1PM.

Score-St. Louis Bi-State Region

Social Media Marketing: Get Found, Get Leads and Grow Your Business
The social media universe is crowded. That doesn’t mean you shouldn’t join in, but you do need to know how to best use the various platforms so your audience can find and engage your business.
This presentation is for the small to medium business person looking to know the best steps for creating a dynamic brand on social pages. Whether just starting out or interested in growing a presence, this presentation will excite you about the potential to help your business be found and share intuitive tools to help get you there.

Take-Aways:
• Posting Essentials; how, when, where to post.
• Customer Service; the missing link in a lot of social presences.
• Organic Growth vs Advertising; how the two are connected.
• Content Creation; a bit of time, dedication, and know-how is all you need.
• Campaigns that Convert; putting it all together in order to grow your business.

Registration Information:
-Upon registering you will receive a confirmation email with the SCORE Zoom link to attend.
-You do not need a Zoom account to participate.
-Registration closes 24 hours before the start of the workshop.
-Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 11 AM and concludes by Noon.

Score-St. Louis Bi-State Region

The Secret of Making Your Business Website Work for You webinar is perfect for new business owners and startups. We’ll cover the different purposes of websites and success strategies that match each purpose. If you’re looking to set up your first website for your business, this webinar is perfect for you.

We’ll cover:
- The reason you need to have a website
- Types of websites by purpose
- Key pages and how to get the most from them
- What you really need to know about search engine optimization (SEO)

By the end of the webinar attendees will:
- Have the basic information they need to start their first website
- Identify the best way to match the purpose of their website to their business
- Know what pages they need when they launch their website
- Understand how to use SEO as part of their strategy

Presenter's Bio:
Maggie Peterson owns Maggie’s Writing Service providing copywriting for small business owners. Clients need persuasive, motivational content that helps move customers through the client journey so they can build the life they want. Maggie works to deliver that.

Her career spans 23 years and includes serving in the US Air Force, human resources, financial advising, and business consulting. Maggie has a BA in English Literature and a Master’s in Business Administration.

When she isn’t working you can find Maggie enjoying a good book, talking long walks and playing in dog sports with her Mini-American Shepherds, Dakota & Onyx.

Registration Information:
- Upon registering you will receive a confirmation email with the SCORE Zoom link to attend.
- You do not need a Zoom account to participate.
- Registration closes 24 hours before the start of the workshop.
- Please connect 5 minutes in advance to be sure you have a good connection. The workshop begins promptly at 12:00 PM and concludes by 1:00 PM.