Join Katie Miller form KM Marketing Services for the last in our series with her as she leads you through a workshop on brand basics. 

Whether you are a startup defining your brand for the first time or an established business seeking a brand refresh, "Brand Basics" is your guide to crafting a brand that not only stands out but drives your ultimate success.

Course Highlights:

Designing Your Brand Identity: Learn the principles of effective brand design, including logo creation, color schemes, and visual elements that reflect your brand personality. Understand the psychology behind design choices and how they influence consumer perceptions.

Building a Cohesive Brand Architecture: Dive into the strategic planning of your brand architecture, ensuring consistency across all touchpoints. Explore the importance of brand elements, from typography to imagery, in maintaining a cohesive and memorable brand image.

Implementation Strategies for Success:Gain insights into practical implementation strategies that align with your business goals. Explore how to integrate your brand seamlessly across various channels, including digital platforms, print materials, and physical spaces.

Storytelling Techniques for Brand Narrative: Understand the art of crafting a compelling brand story that resonates with your target audience.Learn how to communicate your brand's values, mission, and unique selling propositions through narrative techniques

Workshops are open to everyone.

Registration is required and closes the day before the event as space is limited.

Are you ready to network, learn, and grow with other amazing women?

Join us for the Champions of Change: Women’s Business Brunch on Friday, March 15th, 2024 at the Mercer Island Community Center from 10:30 am to 12:30 pm. 

You’ll get to enjoy a delicious brunch buffet, connect with like-minded women, visit with some amazing sponsor booths, and hear from our special guest speaker: Linda Hoffner!

Linda Hoffner is a General Manager at Wright Runstad & Company overseeing The Spring District development in the Bel-Red corridor of Bellevue. She oversees the operations of 1M SF of completed office and retail space leased to Meta, the Global Innovation Exchange, Deloitte, Catalyst, and Bellevue Brewing, while also managing the condominium association that maintains the shared outdoor park space throughout the 36-acre development site. Linda’s passion lies in community building and working with public/private partnerships that can facilitate effective placemaking in an urban environment.

Linda is on the Board of Bellevue-based nonprofit Rainier Athletes and the Bellevue Chamber, while also engaging as an active member of the Transportation and Land Use committees within the Chamber and the Bellevue Downtown Association. Additionally, Linda serves as the CREW Network Seattle Chapter Programs Committee Chair and is a member of the Leadership Eastside cohort graduating in 2024. She has partnered with Habitat for Humanity Seattle-King County on many Women Build events and is a strong supporter of affordable housing efforts in King County.

Linda had the pleasure of serving as Mrs. Washington America 2020 supporting many organizations across the state during the global pandemic and continues to remain a mentor for women in the Washington America Pageants program. Linda was named one of Puget Sound Business Journal AND 425 Business Magazine’s ‘40 under 40’ this year! Linda is a University of Washington graduate with a Bachelor of Arts in Communications and currently resides in Bellevue with her husband and children.