Calendar of Events
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January 2025
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Events available for Registration...

Third Thursday Business Builders Lunch
July 17, 2025
register for this event...

Events in the month of January 2025
January 7, 2025 - February 7, 2025

January 8, 2025
Artificial Intelligence (AI) has become increasingly beneficial to businesses and our communities as a whole. However, very few people understand how to use AI to help them in their marketing and other business strategies. We will take a deep dive into using AI to develop marketing strategies, content, and will take a step-by-step approach to developing an AI generated marketing strategy.
 
January 9, 2025
This workshop will focus on discussing introductory methods of digital and online marketing.  You will learn the basics about Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), as well as mobile, affiliate, and online ad marketing. In this class, you will be provided real-world examples of which type of marketing may best fit your marketing goals, as well as ideas for your future marketing needs. This class is perfect for individuals who are either first getting started in digital/online marketing, or those who would like a little more information on how to develop their current digital/online marketing.
 
January 16, 2025
In this 2-hour presentation, we will dig into what makes advertising profitable OR a money pit and how to best avoid the pitfalls that many businesses make. 
This training will include:
    The Do’s and Don’ts about your Pricing Model, and how to use it for effective Ads  
    The ONE THING that does not show up on Facebook or Instagram but is the secret to Profitable Ads  
    The FOUR numbers you must track to make or break your profitability when advertising on Facebook and Instagram
    How to KNOW exactly how much money you are making from your Ads and avoid the guessing game.  
    Understanding profit strategies for brick and mortar and service businesses
    Learning the types of business that SHOULD NOT be advertising online
    Sharing information on Ads and online copy that are leads and sales generators
    How to identify the correct target market for your Ads 
    A step-by-step planner for orderly planning to ensure your online campaign has the biggest chance for success
 
January 23, 2025
Learn basic concepts for setting up your bookkeeping and develop an understanding of financial statements to better manage your business. Learn and understand common terms used in bookkeeping so you can converse confidently with lenders and financial advisors. Learn key concepts for good record keeping for your business.
 
January 28, 2025
In this 2-hour presentation, we will dig into what makes advertising profitable OR a money pit and how to best avoid the pitfalls that many businesses make. 
This training will include:
    The Do’s and Don’ts about your Pricing Model, and how to use it for effective Ads  
    The ONE THING that does not show up on Facebook or Instagram but is the secret to Profitable Ads  
    The FOUR numbers you must track to make or break your profitability when advertising on Facebook and Instagram
    How to KNOW exactly how much money you are making from your Ads and avoid the guessing game.  
    Understanding profit strategies for brick and mortar and service businesses
    Learning the types of business that SHOULD NOT be advertising online
    Sharing information on Ads and online copy that are leads and sales generators
    How to identify the correct target market for your Ads 
    A step-by-step planner for orderly planning to ensure your online campaign has the biggest chance for success
 
January 29, 2025
According to the World Trade Center, "...70% of global purchasing power is outside of the United States, exporting companies grow two to four times faster, are 17% more profitable, 8.5% more productive, are more resilient, and survive longer in competitive markets...!" 
Attend both or Part 1 or Part 2 of this event to learn how exporting can be part of your strategic business plan.  You will learn:
How to access global markets.
The benefits of growing internationally.
How the World Trade Connect Incubator and Accelerator Programs can support your international growth.
PROGRAM HIGHLIGHTS:  World Trade Connect - Two District Programs:
The Incubator!  Part 1
A dynamic, 90-minute program for the “Export Curious” (no experience and interested in learning more). 
Provides an insightful overview of the key factors to consider when preparing your business for international markets.
Includes a comprehensive self-assessment to evaluate your business readiness for global success.
The Accelerator!  Part 2
Export Viable/Ready (specific interest in expanding internationally), or Existing/Accidental Exporters (exporting on a small scale and interested in expanding).
A 10-week virtual program designed to help businesses expand internationally with a structured, supportive approach.
One-on-one business consulting customized for your business.
Funding Opportunities:  Pitch to receive up to $7,500 in funding.
Market Research Assistance:  Identify promising markets.
Website Globalization Assessment:  Market to a global audience.
Take your first step towards global growth!  Attend one or both parts of this event!
 

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