If you are interested in being a part of our Sumter Chamber Ambassador Committee, please email jessica@sumterchamber.org for more information.
For many small businesses, marketing means having a social media page and maybe a website. To effectively market your business and its products or services, marketing needs to be much more than that. This series of 5 workshops are designed to develop an effective and unified marketing plan for your small business or nonprofit.
This series will be recorded and sent out to all registrants regardless if they attended.
Topics will include:
#1 - Creating a Connected Brand.
#2 - Websites that Convert.
#3 - Create 6 Months of Social Media in One day.
#4 - How to Blog for SEO.
#5 - Email Marketing for 2021.
Our Presenter Elizabeth Pampalone from Absolute Marketing is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience. Her innovative approach helps overwhelmed business owners and burnt-out nonprofit directors to achieve success and freedom through the power of Absolute Marketing.
KEY TOPICS
If you would like additional information about how to become a member of our Board of Directors, email jessica@sumterchamber.org.
Federal, State, and Local Government procurement is the largest target market in the world. The question is usually not “Does the government buy what you are selling?”...it is more “Can you be competitive enough and relentless enough to position your business to win government contracts?”. If you think you can be competitive, then government contracting may be a good growth opportunity for your business.
The “Government Contracting Overview” seminar, presented by the Florida PTAC at UCF in partnership with the Florida SBDC at UCF, is designed for established small business owners with some commercial momentum that are curious about government contracting, as well as business owners that may already be involved in government contracting
This workshop will present government contracting in three components:
1. Positioning for Government Contracting
2. Developing Reactive Business Development Strategies
3. Developing Proactive Business Development Strategies
Specifically, we will discuss registration requirements, social-economic certification opportunities, market research tools, Florida PTAC’s “Bid-Match” system, and what we refer to as the initial “Marketing Tool Kit” for government contractors.
• How to define consumer or business target markets.
• How to include psychographics in the definition.
• Calculating market potential sales and profitability.
KEY TOPICS
Marketing, Public Relations & Sales
Product Development & Manufacturing
Building business credit is a common quest for both new and existing small business owners. From startup costs to new expansion strategies, establishing a strong business credit profile can help make your immediate and future business plans a success. In this webinar, you will learn the difference between personal and business credit, how to build business credit, and why it matters.
This presentation provides an overview of programs available from SBA to support the establishment and growth of small businesses, including loan guaranty and venture capital programs to enhance small business access to capital; contracting programs to increase small business opportunities in federal contracting; direct loan programs for businesses, homeowners, and renters to assist their recovery from natural disasters; and small business management and technical assistance training programs to assist business formation and expansion. Congressional interest in these programs has increased in recent years, primarily because small businesses are viewed as a means to stimulate economic activity and create jobs. SBA programs could be the ticket to your achievement of the American Dream.
Please note: Certain device’s Operating Systems (e.g. Windows S mode), browsers, programs/features, applications, firewalls, etc. may exist that restrict you from accessing this GoToWebinar session and its features. If you run into such technical difficulties please do any of the following:
1. Use Microsoft Edge
2. Restart your device
3. Disable Microsoft S Mode
4. Configure your device’s firewall to allow GoTo Webinar to run.
5. Use a different device.
Google has a buffet of free tools that help small businesses attract new future customers. This workshop shows you where they are and how to use them with a special emphasis on using Google Analytics to uncover new markets, refine your marketing and get more results out of your existing efforts.
In the Google Analytics portion discover the easy-to-reach data that can help you use your website to more effectively grow your business.
• See what sources of traffic bring you the most value
• See what pages are actually repelling your website visitors and making them leave
• See how to build a data-driven picture of your best website visitors