In a world increasingly crowded with people who offer to help you with some area of your Marketing (like the person that calls me every week about my unclaimed listing on the first page of Google), we stand out for a few reasons. Think of us as Marketing Architects and General Contractors. We put together a strategy for growing your business, then a blueprint to make it happen. Our network of experts (the carpenters, plumbers, etc.) follow our plan, making sure the strategy comes to life resulting in your dream home.
Trying to piece this together yourself, or having a tradesman (plumber or web site designer) handle the plan for the whole house, is likely to get you a funny-looking house at best. Not to pick on web designers (especially good ones), but we've seen far too many beautiful web sites that do absolutely nothing to grow a business. This is often true even when they show up well in search. Converting traffic into leads and leads into customers is the hard, dirty work of Marketing, and we love doing it. Nothing that comes before it really matters if you don?t get this right.
I've been in Marketing for over 35 years. The first half of that was offline, because that's all there was. I learned the science of direct marketing when it was expensive to reach out to people. Did thousands of direct mail projects that involved millions of dollars. You had to be very good at identifying your audience and crafting a message that moved them to action, or a whole bunch of money got wasted. Getting a lead required them to pick up the phone or go through the steps of mailing something back to you.
Today's world of sending email for free or clicking a box on a website pales in comparison. Consequently, you're going to run into a lot of people who are good, or even excellent, at an online tactic or two. You aren't going to see many that honed their skills at such high stakes. Or that know how or when to use a postcard or letter, or write a great print ad or radio commercial to drive traffic to your store or website. These things are more work and cost more, but they can still work and are sometimes the best way to reach an audience.
That said, when I first went on the internet in 1993, my eyes got big. The direct marketing implications were obvious, even though the audience was still very small. I have been heavily involved in digital marketing ever since, taking many potential clients out on the internet for the first time. I remember telling a very dubious car dealer that, yes, we would see cars sold online someday. It still amazes me how far we've come and how fast we're moving.
My son and business partner, Dan, graduated from the film school at University of Arizona. We have been using video in our own Marketing for over 10 years, and it's been great to have him join me as we see that exploding. He is a digital native, sometimes correcting my etiquette as I wade into the latest social media effort.
Besides handling most of our video, Dan also is much more hands-on with the tools and services we use to help deliver results for you. Social media, blogging, review and reputation management, SEO the software you can use to manage that tactics that create the results you want seem to change almost daily. While I can bring great experience and strategic insight to the table, Dan keeps up-to-date on how to best use the tools available to bring that strategy to life.
Combined, I don't think you will find the breadth or depth of experience and skills in very many other places. We'd be happy to look at your marketing and make some recommendations.
Black Box?s mission has always been to deliver stunning Web Development works at an affordable cost while helping the small business owner to make money from their online presence. Black Box Consulting don't just build websites to display them we build them with one single goal in mind which is to help small businesses fill their potential client pipeline. Ask any small business owner what the most difficult thing in business to do is and they will all tell you without a doubt, it is prospecting for new customers. Getting in front of people or businesses searching for your products and services.
Search Engine Optimization
Black Box Consulting wants to help you get in front of customers looking for your products and services today. (SEO) Search Engine Optimization can be the most effective advertising with the highest return on your investment when done correctly. We have a battle tested solution for doing just that. Most SEO Firms or Search Engine Optimization firms talk about increasing your organic search traffic, which is important, but we want to get you in front of the right new potential client, not just increasing traffic. We provide comprehensive and strategic solutions to do both without breaking your budget or bank account.
Social Media Management
Black Box Consulting prides itself in how we set ourselves apart from the large agency style Social Media Management philosophy. Most agency?s take the monitoring approached to Social Media Management. This approach is one that allows the agency to see what is being said about a client today. But it does not address the issue of wanting or needing to get in front of new customers or voices online. At Black Box Consulting we feel passionately that in order to be successful in this space we must be engaging the audience and growing the fans and acknowledging any issues that arise from the filter less internet reviewers.
Black Box Consulting has been in the business of mitigating risk for other companies for years with our premier Outsourced IT Services. Today Black Box Consulting has taken this and other IT services to an entire new level by offering internal audits of your infrastructure by methodically identifying, prioritize, and mitigate your company?s technology risks. With the ever growing Cloud based IT services offerings along with continued data breaches throughout the world, consumers are justifiably more critical and concerned with who they share their data with.
No Boundaries Marketing Group was founded on the basis to simplify the marketing and advertising game for small to medium sized businesses. Our goals are simple, produce transparent measurable results for our clients, provide world class in-house customer service, and help our clients reach their goals by providing full suite of marketing and advertising solutions.
We provide onsite and remote IT support, Project Management, Managed Services, and Scheduling for your infrastructure, or capital project. You focus on Business. We keep your business running with CRM, ERP, Finance, Service and other IT Support Help.