Contact Info
Sofia Jewelry
Sophie Priolo
80 Throckmorton Ave.
Mill Valley, CA 94941
Phone: 415.388.8776
Contact Form
Website: www.sofiajewelry.com
Photo Tour
Services
Going Green Commitments
- Eco friendly recycled metals. Mine to maker conflict free diamonds and gems.
Hours of Operation
Monday, Tuesday, Thursday, Friday - 11:30 am - 5:30 pmSaturday - 11:00 am - 5:30 pm
Sunday 12:00 pm - 5:00 pm
Wednesday by appointment only
About Us
Welcome to Sofia Jewelry - Mill Valley's Destination Jewelry Store!
Owned and run by the Priolo family, Sofia Jewelry, is is a warm, friendly and intimate jewelry store, in the heart of Mill Valley, close to Napa Valley, San Francisco, and Silicon Valley. When you step into Sofia Jewelry you are immediately made welcome, and it doesn’t take you long to notice that each piece of jewelry has been carefully selected for it’s beauty, craftsmanship and style. Your purchase is guaranteed for life , if you take care of it so will we! We offer expert jewelry repair, whether it be a vintage ring that needs re-setting, or a simple sizing or stringing, Sofia Jewelry will handle it, with care and efficiency.
Owned and run by the Priolo family, Sofia Jewelry, is is a warm, friendly and intimate jewelry store, in the heart of Mill Valley, close to Napa Valley, San Francisco, and Silicon Valley. When you step into Sofia Jewelry you are immediately made welcome, and it doesn’t take you long to notice that each piece of jewelry has been carefully selected for it’s beauty, craftsmanship and style. Your purchase is guaranteed for life , if you take care of it so will we! We offer expert jewelry repair, whether it be a vintage ring that needs re-setting, or a simple sizing or stringing, Sofia Jewelry will handle it, with care and efficiency.
The Priolo Legacy
by Carl Priolo
I come from a family of artists – my Italian father, Anthony Priolo, was a sculptor and jeweler, and my first teacher. My mother Joan, was a painter, and my brother, Chris a classical composer.
I made my first ring in 1972, and sold it at the Beach show in Santa Barbara. I have been making jewelry ever since.
My wife, Susan, was an actress in London, before coming to California to marry me and raise our two children, Lucas and Sophia.
Lucas Priolo is a professional ballet dancer with Texas Ballet Theater, as well as a jeweler, and is married to former prima ballerina, Julie Gumbinner. They have two children, Jordan and Olivia.
Sophia, who was also a professional ballet dancer, and is the inspiration for the name of our jewelry store, moved back to Marin last year with her husband and we couldn’t be more thrilled to have her home!
She is also a fabulous jewelry model, and the ultimate social media queen! When she’s not in the store she keeps herself busy with her other talents: She is an instructor and marketing manager for Pure Barre Marin and Sonoma, and the founder of her own company MLS Plus, which provides Virtual Assistant services for Real Estate agents. Her husband, Jarrod, is a graphic designer for Square Peg Designs, and designed our beautiful logo. Together they make the perfect marketing team for our unique family business!
She is also a fabulous jewelry model, and the ultimate social media queen! When she’s not in the store she keeps herself busy with her other talents: She is an instructor and marketing manager for Pure Barre Marin and Sonoma, and the founder of her own company MLS Plus, which provides Virtual Assistant services for Real Estate agents. Her husband, Jarrod, is a graphic designer for Square Peg Designs, and designed our beautiful logo. Together they make the perfect marketing team for our unique family business!
Sophie and Sue are fantastic cooks, and the family loves to eat together to talk over new projects and plans for the future of Sofia Jewelry.
We love to hear from our customers: what you like, and what you would like us to design. We get to know our customers because they come back time and again. They tell us that they like to buy from a family business that actually makes the jewelry and is dedicated to the quality of their product and their customer service.
We hope that if you’re in the Bay Area you will stop by and see our extended line and the other jewelers who are represented in our retail store in Mill Valley.
Sincerely,
The Priolo Family
Sincerely,
The Priolo Family
We'll Impress You
Owned and run by the Priolo family, Sofia Jewelry, is is a warm, friendly and intimate jewelry store, in the heart of Mill Valley, close to Napa Valley, San Francisco, and Silicon Valley. When you step into Sofia Jewelry you are immediately made welcome, and it doesn’t take you long to notice that each piece of jewelry has been carefully selected for it’s beauty, craftsmanship and style. Your purchase is guaranteed for life , if you take care of it so will we! We offer expert jewelry repair, whether it be a vintage ring that needs re-setting, or a simple sizing or stringing, Sofia Jewelry will handle it, with care and efficiency.Mission Statement
Mill Valley's Destination Jewelry Store.Owned and run by the Priolo family, Sofia Jewelry, is is a warm, friendly and intimate jewelry store, in the heart of Mill Valley, close to Napa Valley, San Francisco, and Silicon Valley. When you step into Sofia Jewelry you are immediately made welcome, and it doesn’t take you long to notice that each piece of jewelry has been carefully selected for it’s beauty, craftsmanship and style. Your purchase is guaranteed for life , if you take care of it so will we! We offer expert jewelry repair, whether it be a vintage ring that needs re-setting, or a simple sizing or stringing, Sofia Jewelry will handle it, with care and efficiency.
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