The Millennials Corner
42nd Edition of
The Millennials Corner:
The Best Way to Create Loyal Customers​
The guy who comes in for a cup of coffee and a donut every day at 3:00 pm. The girl who only will go to a certain auto-shop for her vehicle needs. The kid who will only eat McDonalds and no other fast food. What do we call these people?
These are loyal customers, the returners, the regulars. So how, as a business, do we create customers who will want to return or better yet, only choose our establishment? Here are a few ways to create a brand loyalty like no other.
First, product differentiation. Make your company different than competitors, whether it comes to your prices or your products. If you look exactly the same as the ice cream shop down the street, but with more expensive prices then say goodbye to your clientele.
However, if you have an expensive ice cream shop that specializes in a unique liquid nitrogen ice cream, then you will have a much larger clientele. Why...because it’s different! People will drive the extra mile to get your distinctive product; they will pay an extra few bucks for it, too. In a market economy, competition drives everything.
So you either have to have an amazing product or good prices in order to gain (and keep) customers that’ll choose your store over the nearest competitor.
Next, stay in contact with customers. This could be as simple as sending a thank-you note after a large purchase or a yearly “hope you’re doing well” card around the holidays. In my family we look forward to a simple Christmas card sent by our insurance guy every year.
A card, note, or email takes such little time and the return on investment is high! Not a lot of companies take that much consideration into their customers so by going the extra mile, that will help differentiate your company.
You can also send newsletters or email reminders to your clientele. This could be something quick to give your customers an update on what’s going on in the company, new offerings and special discounts. It will help keep the business top-of-mind for your customers.
Read the full story here!
Event Calendar
Ribbon Cutting with SBDC
05/25/2017
08:00 AM - 10:00 AM MST
Peoria Chamber of Commerce
8385 W. Mariners Way Ste 3
Peoria, AZ 85382
Ribbon Cutting at BBQ Island
05/26/2017
04:00 PM - 06:00 PM MST
BBQ Island
8155 W Bell Rd Suite #111
Peoria, AZ 85382
From CAP to TAP: West Valley Water Summit
05/30/2017
09:00 AM - 12:00 PM MST
WeMAR(West Maricopa Association of REALTORS)
9001 W Union Hills Dr
Peoria, AZ 85382
Networking & Wine Tasting
05/31/2017
05:30 PM - 07:30 PM MST
Comerica Bank Surprise branch
14211 W Bell Rd
Surprise , AZ 85374
StarshineAZ Take Care Thursday Series
06/01/2017
01:30 PM - 03:00 PM MST
StarshineAz (Glendale Municipal Airport)
6801 N. Glen Harbor Blvd., Suite 204
Glendale, AZ 85307
Peoria Chamber Women 4 Women Meeting
06/02/2017
08:15 AM - 09:30 AM MST
Peoria Chamber of Commerce
8385 W. Mariners Way Suite 3
Peoria, AZ 85382
Leadership West Awards Banquet "Navigating the Way"
06/02/2017
05:30 PM - 09:00 PM MST
Wigwam Resort
300 E. Wigwam Blvd.
Litchfield Park, AZ 85340
Vacation Bible School
06/05/2017- 06/09/2017
09:00 AM - 12:00 PM MST
Peace Lutheran Church
18265 North 89th Ave.
Peoria, AZ 85382
June Networking Breakfast
06/06/2017
07:30 AM - 08:45 AM MST
Peoria Chamber of Commerce
8385 W. Mariners Way Suite 3
Peoria, AZ 85382
StarshineAZ Learn & Launch - Cz The Day!
06/06/2017
11:30 AM - 01:00 PM MST
StarshineAz (Glendale Municipal Airport)
6801 N. Glen Harbor Blvd., Suite 200
Glendale, AZ 85307
Special Thanks To Our Tiered Members!
Peoria Chamber of Commerce
8385 W. Mariners Way
Suite 3
Peoria, AZ 85382
623-979-3601
|
98th Anniversary & Awards
98th Anniversary & Community Awards Dinner, June 28th
LIST OF AWARDS
- Community Service Award
- Non-Profit of the Year
- Business of the Year
- Member of the Year
- Young Entrepreneur
Community Events and Recognition
Special invitation from
Networking Professionals Group
Leadership West announces finalists for awards recognizing West Valley leaders
Leadership West, the West Valley’s preeminent leadership organization, announced finalists for awards recognizing the region’s outstanding community leaders in business, civic and nonprofit areas as well as the Leadership West
alumnus of the year.
Business Leader of the Year:
Myra Curtis, owner of Roman's Oasis, Roman's County Line and part owner of The Shoppe on Monroe.
Patrick McDermott, relationship manager at APS.
Mickey Ollson, owner of Wildlife World Zoo & Aquarium.
Nonprofit Leader of the Year:
Dr. Randy Blazik, president of the West Valley Mavericks men's organization.
Dr. Lily DeBlieux, superintendent of the Pendergast School District.
Kelly Saunders, director of senior programs for the YWCA Metropolitan Phoenix.
Civic Leader of the Year:
Lisa Atkins, Arizona State Land Department commissioner.
Cindy Nannetti, Maricopa County Attorney's Office.
Lorraine Zomok, manager of Visit Glendale.
The winners will be announced at the group's annual awards banquet, held at 5:30 p.m. June 2 at the Wigwam Resort, 300 Wigwam Blvd. In Litchfield Park.
Tickets for the event are available online at http://www.leadershipwest.org or by calling 623-498-0828.
The 2017-18 Scholarship Fund Committee raised a total of $24,000 in resident contributions, which were awarded to this year’s scholars.
The Forum Scholarship Fund was founded in October 1991, as a means of enhancing employees’ potential through the benefits of continuing education. In 27 years, Forum residents have awarded 381 scholarships, totaling $558,785 for tuition and books.
To learn more about the Scholarship Tax Exempt Program, contact The Forum at Desert Harbor’s Lifestyle 360 program director, Margie O’Boyle, at 623-972-0995. The full-service, rental retirement community is located at 13840 N. Desert Harbor Dr., north of Thunderbird Road at 91st Avenue in Peoria.
Do you know these people?
We have foursome photos from our Golf Tournament. Does anyone know who this group is? Please let us know so we can make sure we get their photos to them.
Thank you!
 |
.svg.png)
