We should be about more than just selling chicken. We should be a part of our customer's lives and the communities in which we serve. In 1995, a renegade cow, paintbrush in mouth, painted the three words "EAT MOR CHIKIN" on a Texas billboard. From that day forward, the burger-eating landscape was forever changed.
These fearless cows, acting in enlightened self-interest, realized that when people eat chicken, they don't eat beef. Today, the cows' herds have increased and their message reaches millions - through television, radio, online, and on the occasional water tower. Needless to say, we fully endorse and appreciate the monumental efforts made by our most beloved bovine friends.