Sip with Cherise

Sharing great wine with the world while helping our Wine Guides reach their dreams. In 2001, Rick Libby was charged with conceptualizing a new way to market wine for Phoenix Vintners, a company that had been selling wine via mail-order catalog. ...

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About Sip with Cherise


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About Us
Sharing great wine with the world while helping our Wine Guides reach their dreams.

In 2001, Rick Libby was charged with conceptualizing a new way to market wine for Phoenix Vintners, a company that had been selling wine via mail-order catalog.

After attending a Pampered Chef party for a family friend, he wondered, “If this works well for kitchenware, why not wine?” So, inspired by the party plan model used in direct selling, Rick envisioned a unique business model that would bring the authentic winery experience into living rooms across the country with exclusive high-quality, globally sourced wines marketed by a network of passionate, energetic, independent wine consultants.
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