Chapter 2

Founded in 2016 by Clara Jeon and Kenneth Loo, communications firm Chapter 2 was born out of the idea that to really support talented young creatives and drive growth in promising brands, you have to rewrite the rules. You need an interdisciplinary, ...

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About Chapter 2


About Us

Founded in 2016 by Clara Jeon and Kenneth Loo, communications firm Chapter 2 was born out of the idea that to really support talented young creatives and drive growth in promising brands, you have to rewrite the rules. You need an interdisciplinary, multi-layered approach to services that maximize impact and efficiency and a strategy that’s tailored for each unique client. As an agency, we are relentless in our search to do things better; to be better. Be better - that’s the central ethos of our company.

Build a better business model, be better partners to our clients, be better supervisors to our employees, be better employees for each other, and be better at doing the things we love that means being smarter, faster, and more dedicated than anyone else. We take on the challenge of pioneering innovative solutions and figuring out what can be done better, fostering a whole new era of creativity, collaboration, and talent within these industries. We give our clients the structure and framework to succeed while never following any kind of status quo or formula.

Chapter 2 has offices in NYC and LA, with a track record and client roster that includes working with thought leaders and innovators across fashion, cannabis, contemporary art, sustainability, and social impact. Our clients have always represented a new wave of talent who are changing and challenging their industries, and our focus is to be there as their partner, growth driver, and support system through every stage.

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