Event Registration - Mercer Island Chamber of Commerce
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Business Workshop: Brand Basics - Learning, Understanding and Workshopping Your Brand For Ultimate Success
3/13/2024
6:00 PM - 7:30 PM PST

Event Description

Join Katie Miller form KM Marketing Services for the last in our series with her as she leads you through a workshop on brand basics. 

Whether you are a startup defining your brand for the first time or an established business seeking a brand refresh, "Brand Basics" is your guide to crafting a brand that not only stands out but drives your ultimate success.

Course Highlights:

Designing Your Brand Identity: Learn the principles of effective brand design, including logo creation, color schemes, and visual elements that reflect your brand personality. Understand the psychology behind design choices and how they influence consumer perceptions.

Building a Cohesive Brand Architecture: Dive into the strategic planning of your brand architecture, ensuring consistency across all touchpoints. Explore the importance of brand elements, from typography to imagery, in maintaining a cohesive and memorable brand image.

Implementation Strategies for Success: Gain insights into practical implementation strategies that align with your business goals. Explore how to integrate your brand seamlessly across various channels, including digital platforms, print materials, and physical spaces.

Storytelling Techniques for Brand Narrative: Understand the art of crafting a compelling brand story that resonates with your target audience.Learn how to communicate your brand's values, mission, and unique selling propositions through narrative techniques

Workshops are open to everyone.

Registration is required and closes the day before the event as space is limited.