Lunch & Learn: You can do this! Producing effective videos for your organization
8/14/2024 - 8/14/2024 11:30 AM - 1:00 PM PST
Event Description
Presented by John Harris
"In this discussion, I will outline key factors to consider when producing videos for your business or organization. These factors include defining the purpose of the video, including a clear call to action, and carefully crafting and delivering the message. While many individuals are enthusiastic about creating videos, a common mistake is focusing on content that interests them rather than their target audience. This often results in lengthy and unfocused messages rather than concise, engaging content that resonates with viewers. Additionally, many individuals fail to establish a distribution plan for their videos, further hindering their effectiveness. Regardless of the platform - whether it's Facebook, YouTube, TikTok, or Instagram - engaging content is essential."